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Smart Citizens — Things go better with smart
Founder & CEO

Dr. Ashraf Nouri

Building the Future of AI-Powered Smart Living in Dubai

With 26+ years of experience across technology, digital transformation, smart services, enterprise applications, and AI-powered innovation, Dr. Ashraf Nouri leads Smart Citizens with a mission to transform homes, buildings, and customer experiences through intelligent automation.

  • 26+ Years Experience
  • PhD in Artificial Intelligence
  • Founder & CEO
  • Smart Living & AI Visionary
  • Dubai-Based Innovation Leader
Dr. Ashraf Nouri Founder and CEO of Smart Citizens Dubai
Founder · Smart Citizens
PhD in Artificial Intelligence
20+ yrs
UAE experience
ISO 9001:2015
Certified
2022 & 2023
UAE Business Award
24/7
AI availability
Experience

A 26-year journey across AI, enterprise, and smart services

  1. Chief Executive Officer

    · Smart Citizens
    Aug 2020 – Present· 5 yrs 11 mos United Arab Emirates

    Founded and leads Smart Citizens — the UAE's AI smart living company building the operating layer for homes, villas, offices, and buildings. Drives the AI platform (16+ assistants, 10+ studio tools), open-ecosystem strategy, and 24/7 UAE-based delivery.

  2. Chief Specialist – Smart Services

    · Roads and Transport Authority (RTA)
    Jan 2018 – Nov 2022· 4 yrs 11 mos Dubai, United Arab Emirates

    Architected smart services and citizen-experience platforms at one of Dubai's largest government authorities, contributing to the city's smart-mobility and digital-government roadmap.

  3. Senior Manager, Enterprise Applications

    · National Bonds Corporation PJSC
    Apr 2009 – Jan 2018· 8 yrs 10 mos Dubai

    Led enterprise application strategy and delivery across investment, savings, and customer-facing platforms — modernising core systems and accelerating digital onboarding.

  4. Senior Application Developer

    · Tameer Holding Investments LLC
    Feb 2007 – Apr 2009· 2 yrs 3 mos Dubai

    Designed and built enterprise applications supporting real-estate and investment operations during Dubai's high-growth development era.

  5. Software and Web Developer

    · ITQAN AlBawardi
    Jun 2004 – Feb 2007· 2 yrs 9 mos Abu Dhabi

    Delivered software and web platforms for government and enterprise clients in the UAE capital — the foundation of a 26-year technology journey.

Education

Academic foundation

PhD, Computer Science — Artificial Intelligence

The British University in Dubai

Master's Degree, IT Management

University of Wollongong in Dubai

BSc, Computer Science & Information Systems

Jordan University of Science and Technology

Certifications

Certified across innovation, AI, and enterprise development

Certified Metaverse Expert
Blockchain Council
Level 1: Innovation Management Practitioner
Global Innovation Management Institute
Creativity and Design Thinking Professional
Global Innovation Management Institute
Microsoft Certified Professional (MCP)
Microsoft
Microsoft Certified Solution Developer (MCSD)
Microsoft
Microsoft Certified Application Developer (MCAD)
Microsoft
Microsoft Certified Technology Specialist (MCTS)
Microsoft
Impact

Leadership Built on Technology, Innovation, and Smart Living

26+
Years technology experience
5+
Years leading Smart Citizens
8+
Years enterprise leadership at National Bonds
4+
Years smart services at RTA
AI · IoT
Automation & digital transformation
Dubai
Smart living vision
FAQ

Frequently asked questions

+Who is the founder of Smart Citizens?

Dr. Ashraf Nouri, PhD in Computer Science with a specialisation in Artificial Intelligence, founded Smart Citizens to bring AI-powered smart living to the UAE. He brings 26+ years of leadership across technology, digital transformation, smart services, enterprise applications, and AI innovation.

+What is Dr. Ashraf Nouri's background?

Dr. Nouri has held senior roles including Chief Specialist Smart Services at Dubai's Roads and Transport Authority and Senior Manager of Enterprise Applications at National Bonds Corporation, before founding Smart Citizens in 2020 as CEO.

+What qualifications does Dr. Ashraf Nouri hold?

A PhD in Computer Science (AI) from The British University in Dubai, a Master's in IT Management from the University of Wollongong in Dubai, and a BSc in Computer Science & Information Systems from Jordan University of Science and Technology — alongside Microsoft (MCP, MCSD, MCAD, MCTS), Innovation Management, Design Thinking, and Metaverse Expert certifications.

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