PhD, Computer Science — Artificial Intelligence
The British University in Dubai
Dr. Ashraf Nouri
With 26+ years of experience across technology, digital transformation, smart services, enterprise applications, and AI-powered innovation, Dr. Ashraf Nouri leads Smart Citizens with a mission to transform homes, buildings, and customer experiences through intelligent automation.

Founded and leads Smart Citizens — the UAE's AI smart living company building the operating layer for homes, villas, offices, and buildings. Drives the AI platform (16+ assistants, 10+ studio tools), open-ecosystem strategy, and 24/7 UAE-based delivery.
Architected smart services and citizen-experience platforms at one of Dubai's largest government authorities, contributing to the city's smart-mobility and digital-government roadmap.
Led enterprise application strategy and delivery across investment, savings, and customer-facing platforms — modernising core systems and accelerating digital onboarding.
Designed and built enterprise applications supporting real-estate and investment operations during Dubai's high-growth development era.
Delivered software and web platforms for government and enterprise clients in the UAE capital — the foundation of a 26-year technology journey.
The British University in Dubai
University of Wollongong in Dubai
Jordan University of Science and Technology
Dr. Ashraf Nouri, PhD in Computer Science with a specialisation in Artificial Intelligence, founded Smart Citizens to bring AI-powered smart living to the UAE. He brings 26+ years of leadership across technology, digital transformation, smart services, enterprise applications, and AI innovation.
Dr. Nouri has held senior roles including Chief Specialist Smart Services at Dubai's Roads and Transport Authority and Senior Manager of Enterprise Applications at National Bonds Corporation, before founding Smart Citizens in 2020 as CEO.
A PhD in Computer Science (AI) from The British University in Dubai, a Master's in IT Management from the University of Wollongong in Dubai, and a BSc in Computer Science & Information Systems from Jordan University of Science and Technology — alongside Microsoft (MCP, MCSD, MCAD, MCTS), Innovation Management, Design Thinking, and Metaverse Expert certifications.
Connect with Smart Citizens and explore how intelligent automation, AI, and smart design can transform your home, villa, office, or building.
Get a tailored proposal, book a site visit in Dubai, or chat with our AI Home Advisor.
UAE-based AI smart living company with 20+ years of experience, ISO 9001:2015 certified, two-time UAE Business Award winner for Best Smart Home Provider powered by AI.
16+ AI Assistants, 100+ AI pages, 10+ AI Studio tools, and 20+ automation solutions — discover how Smart Citizens applies AI to smart-home design, energy, and operations.
ISO 9001:2015 certified, two-time UAE Business Award winner (2022, 2023) for Best Smart Home Provider powered by AI, with a documented quality and warranty process.
Smart Citizens press releases, awards, AI platform launches, GITEX, Smart Cities Expo, and media contact for UAE smart living news.